Marketing Planning

We develop marketing plans that drive profitable results. We help you transform your marketing strategy to address common issues such as:

• Growing sales at a faster, more predictable rate
• Reversing negative sales trends
• Developing, testing, and measuring new marketing initiatives
• Developing higher return-in-investment marketing plans
• Identifying and stop wasting unproductive marketing investments

Results of our marketing planning efforts have included:

• 18% increase in sales velocity and 8 point increase in distribution (major food manufacturer)
• The best new product launch we've ever had
• 12% annual sales growth; 5 percentage points (mid-sized consumer goods company)
• 300% increase in annual innovation profitability for a mid-sized specialty food manufacturer's new product pipeline
• $5 return on marketing dollars (500% ROI) on brand expansion program (mid-sized food company)
• Programming and presentations to land 5 new Fortune 500 accounts (mid-sized professional services company)

Our marketing planning services include:

Marketing Analysis		Marketing Planning		Marketing Implementation
Business Opportunity Analysis Competitive Analysis Consumer Insights Profit Levers Assessment Key Issues and Implications		Growth and Marketing Investment Scenarios and Recommendations Marketing Strategy Annual Marketing Plan Marketing Tactics Marketing Budget Implementation Timeline Program Effectiveness Measurement		Marketing Program Leadership and Execution Cross-functional project leadership Activation of selected programs: Advertising Consumer Promotions Trade and Sales Promotions Social media Public Relations Marketing Effectiveness Assessment