Brand
Assessment Survey
Please begin by entering your contact information to
receive your customized Brand Assessment upon completion.
Please evaluate your company’s brand(s) on a scale of 1 (lowest)
to 5 (highest) on how well your company performs these best
practices. Based on your feedback, you will receive a
customized Brand Assessment analysis within 48 hours. |
1 |
My company's product or service has a strong
point of difference from my competitors' product or service. |
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2 |
I can summarize my brand's positioning
statement – so can most of my company's colleagues and
clients (i.e., Nike: To bring inspiration and innovation to every
athlete in the world). If so, give yourself a 5. |
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3 |
We have a clear vision and specific
strategies that outline how our brand will succeed and grow in the
market |
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4 |
We have a strong understanding of our
consumers and competition. |
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5 |
Our brand is linked to our business's vision
statement, culture, values and overall strategy. |
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6 |
Our brand strategy is consistently
understood and guides the priorities of each department.
(e.g. Sales, Manufacturing, R & D). |
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7 |
Our employees can articulate or demonstrate
how our offering differs from the competition. |
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8 |
We regularly survey our customers to ensure
that we are providing a product or service that is valuable and
relevant. |
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9 |
Our marketing communications consistently
communicate our brand and competitive points of difference. |
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10 |
Our brand image is positive, and is
improving. |
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11 |
All of our brand marketing communication has
been cohesive and synergistic, unless there was a specific change
strategy. |
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12 |
Our brand communication is effectively
driving awareness and purchase interest in our products and
services. |
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13 |
Our clients' experience with our products or
services is consistently positive, unique and memorable. |
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14 |
Our products and services are easy to find,
use, and access. |
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15 |
We receive consistently high satisfaction
ratings among our customers when we conduct surveys. |
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16 |
Clients are loyal to our brand, rarely
flipping between us and our competitors. |
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17 |
Our company's market share is increasing. |
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18 |
Our company's brand image and preference
versus key competitors is improving. |
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19 |
We consistently launch new products/services
to respond to changes in consumer needs and expectations. |
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20 |
We are maintaining 90%+ of existing
customers. |
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My top three competitors are:
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Any other questions or concerns that might
be helpful to our assessment?
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